What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Pets

Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 

Environment

Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.

Education

It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 

Community

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 

Health

We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Riverside Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

NC SPCA
Craven Community College
Temple Baptist
 Subaru Love Promise Heart

Love Promise Stories from Riverside Subaru

Subaru and Riverside Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Darling Dale's Rescue  –  Amy B

Colonial Capital Humane Society is a non-profit animal shelter located in New Bern, NC. We are the only non-kill shelter in our county and we rely heavily on volunteers and community support to fulfil our mission. CCHS is committed to rescuing and relieving the suffering of abused, abandoned and stray animals. We provide spay/neuter for all our animals, get them up to date on vaccinations, and get them healthy and ready for families of their own. Eastern NC has a high population of feral cat colonies. These colonies produce many kittens that deserve opportunities for healthy and happy homes. Our partnership with Riverside Subaru over the past several years helps make it possible to afford to rescue many of these kittens and address their health needs. Stray kittens are at high risk for disease as their immune systems are weak. Each year Subaru sponsors an adoption event for our dogs and cats. We use this opportunity to showcase our animals as well as educate the community on the importance of good pet care and spay and neuter. For example, Dale was a very young tiny kitten who came to us after the death of his mother. Thanks to loving foster homes, he was able to be rescued by Colonial Capital and bottle fed until he was healthy and old enough to eat on his own. Dale was the only kitten in his litter to survive. Not long after his rescue, Dale began to exhibit systems of feline herpes, which is common in kittens born in the wild. Feline herpes can cause respiratory issues and significant eye infections in kittens. Dale’s eye infections progressed quickly, and it was initially thought that he would need both of his eyes removed to relieve him of the infection and pain. Donations provided by Subaru enabled us to afford this expensive surgery for Dale. Thanks to a local veterinarian who was willing to try some creative medications, Dale only required removal of one of his eyes and his remaining eye in now completely normal.


For the Love of Dolly  –  Bill H

Colonial Capital Humane Society is a non-profit animal shelter located in New Bern, NC. We are the only non-kill shelter in our County and we rely heavily on volunteers and community support to fulfill our mission. CCHS is committed to rescuing and relieving the suffering of abused, abandoned and stray animals. We provide spaying/neutering for all our animals. We also administer all the up to date shots and vaccinations. Ultimately we get them healthy and ready for families of their own. Eastern NC has a high incidence of heart worms in dogs and oftentimes our dogs come to us infected with this dreadful parasite. CCHS takes on that burden of care and treatment of these animals and commits to nursing them back to health. Our partnership with Riverside Subaru over the past several years helps make it possible to afford to care for these animals in our shelter. Each year they sponsor an adoption event for our dogs and cats. We use this opportunity to showcase our animals as well as educate the community on the importance of good pet care. For example, Dolly a Great Pyrenees came to us as a stray with a horrible limp, scared and severely malnourished. After a stop at the vet we learned not only was her hip dislocated she was also positive for heart worms and Lyme disease. Dolly went to a great foster home after being spayed and will soon start treatment for the heart worms and Lyme disease too. We will send Dolly off to a specialist for her hip. Because of the generosity of community sponsors like Riverside Subaru, we can do what is right for these animals in our care. The genuine support of the team members at Riverside have had an amazing impact in our community and we are blessed to work side by side with them and are looking forward to future events.


Make a Dog's Day  –  Andy A

Subaru is proud to establish the first-ever National Make A Dog’s Day October 22nd. As part of Subaru Loves Pets month, we’re inviting all dog lovers to do something extra special for their furry best friends. Plus, Subaru will be focusing our efforts on helping the hardest-to-adopt shelter Dogs –those with special needs-find homes. Get ready to fall in love withThe Underdogs. #MakeADogsDay Meet Gabi! Gabi has been at the Humane Society of NWGA (Northwest Georgia) for seven years. If you asked the volunteers to pick their favorite animal at the shelter, Gabi would win hands down. She does not do well with dogs or cats so must be the only animal in an adult only family. She loves people and will bond very quickly to you. Gabi would make someone a great companion. She is waiting patiently for her forever home. If you have room in your heart and your home for this sweet girl then please fill out an adoption application, highlight and right click this link: https://hsnwga.org/adoption/application-for-adoption/?fbclid=IwAR2Ie18p6U3ryKi-niIuIZFTd-waD98xrySl7IJmiRBXE239WP7dpODubiU #MakeADogsDay #SubaruLovesPets #TheUnderdogs


History is Repeated at Carolina's East Health  –  Cathy B

Riverside Subaru, in beautiful and historic New Bern, NC was a willing and excited partner this week, as The Leukemia & Lymphoma Society, NC Chapter (LLS NC) arrived to meet the staff, take photos and then caravan over to Carolina's East Health to deliver love and hope in the form of blankets, kid's craft kits and care cards with encouraging messages from Subaru customers and staff. This is the second summer in a row LLS partnered with Subaru all over the country during June's Subaru Loves To Care month, and in New Bern the gifts were again gratefully received by the staff at the hospital. Thank you Bill, Art and Allen for helping put smiles on the faces of local cancer patients with your generous gifts. LLS NC is thrilled and proud to partner with you!


Subaru and NWF Love the Earth!  –  Kathy B

The Subaru Garden Grant gave our first grade students a chance to learn about plants, practice multiple measurement activities and get some exercise! Thank you Subaru for providing the funding to help us create this wonderful outdoor learning space!


Subaru Loves Learning Book Drive- August 1 - 31  –  Danielle S

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Creekside Elementary School in the Craven County School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.


Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!


Upcoming Subaru/Red Cross Blood Drive  –  Tina D

The American Red Cross is excited to partner with Riverside Subaru by hosting a blood drive. Come out and donate blood on June 29th. You don't need a special reason to give blood. You just need your own reason. Some of us give blood because we were asked by a friend, some know that a family member or a friend might need blood some day or some believe it is the right thing we do. Whatever your reason, the need is constant and your contribution is important for a healthy and reliable blood supply. And you'll feel good knowing you've helped change a life. It feels great to donate! You will be someone's hero- in fact, you could help save more than up to three lives with one donation!


April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.